LOS ANGELES -- Sports Illustrated For Kids (SI For Kids) and Passport New Media today announced a partnership to include SI For Kids online content in Passport's new service, Your Own World(TM) or YOW(TM) for short, which brings children ages 2 to 12 the best of the Internet within a closed offline environment.

Within the YOW service, SI For Kids will provide a content channel based on the highly popular online edition of SI For Kids magazine. YOW's SI For Kids channel features trivia, jokes and news, covering the full spectrum of sports for young fans while entertaining, educating and inspiring them.

YOW provides a unique service that is completely free-of-charge and safe -- kids can use YOW without their parents' constant supervision. Parents follow a simple point-and-click installation process from a free CD-ROM. After that, children launch the service from their PC desktop without ever actually going online. YOW's software uses the Internet to automatically update content daily in the background at any time a parent selects.

"We are delighted to extend SI For Kids online content to an even larger audience," said Tim Jarrell, Vice President/Publishing Director of SI For Kids. "YOW helps www.sikids.com achieve this mission by providing their users with the popular interactive features, sports news and information for which SI For Kids is known."

"As a major sports fan, I am thrilled to offer YOW children insightful online sports coverage and fun and entertaining interactive activities from the very best in the business, SI For Kids," said Brian Pass, CEO and Co-founder of Passport New Media.

SI For Kids joins YOW channels from timeforkids.com, the Web site of TIME For Kids, the classroom arm of TIME magazine; best-selling children's software from The Learning Group of Mattel Interactive, including Kid Pix and Reader Rabbit; Hiyah.com, a Web site inspired by the popular public television series Adventures with Kanga Roddy; Ezone.com, a leading family entertainment destination featuring a variety of original games; Planet Interactive's LearningPlanet.com, an Internet-based interactive learning environment; and Knowble, a leading children's Web site with numerous interactive games and activities that make learning fun. Additional new channels from major children's Web sites will be announced shortly.

About SI For Kids

Sports Illustrated For Kids is the first sports magazine written for kids ages 8 and up, and emphasizes sports kids love to play and the athletes they love to watch. The magazine and other SI For Kids products, including a series of books, a nationally syndicated newspaper strip and two websites, www.sikids.com and www.SportsParents.com, promote positive values, good sportsmanship and the fun of reading. SI For Kids has an in-school literacy program called the Reading Team, which is the largest of its kind in the United States. As a part of this program, SI For Kids donates a Teacher's Guide and more than 200,000 subscriptions of the magazine to 4th, 5th and 6th grade "children at risk" in classrooms nationwide. Created in 1989, SI For the inaugural Acres of Diamonds award and seven Parents' Choice Awards.

About Passport New Media, Inc.

Based in Los Angeles, Passport New Media was founded in January 1999 to address the performance and safety issues that children and their parents face when using the Internet. Passport's team -- comprised of leading interactive digital video and children's content executives -- has developed the company's flagship product, Your Own World or YOW for short, a free service that allows children to experience premium interactive content in a closed environment that may be carefully controlled by parents and educators. Without the need for constant parental supervision, children can experience the wonders of the Web through YOW in a manner that is fast, focused, easy-to-use and, most importantly, fun. For more information, please visit the company's Web site at www.yourownworld.com.

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