IMPROVE YOUR COMMUNICATION SKILLS AND IMPROVE YOUR ODDS FOR SUCCESS The web is exploding with growth. Your goals may include being a player in the world market place. Or, maybe you just want to secure a healthy chunk of the local market. Regardless of what your goals are, one thing is essential for your success on the web...communicating effectively. Your Webpage must project your professional image...your credibility depends on it. Hiring professionals to help you design your site and write your copy is a good idea, but it isn't always possible. Here are a few tips from the staff at WebWizards that will help you effectively communicate on your Webpage. Get their attention with your opening line... Get to the point quickly so you keep their attention... Don't stray by including information not requested or relevant... End the letter quickly...they'll appreciate it... Be certain that you double check, and triple check your Webpage for errors. Then, once you're sure it's right, find someone else you trust to check it. Do not depend on the built-in spell checker. The following sentence will pass for correct on a spell checker: "The wind blue threw the window..." These mistakes are obvious, and you surely would catch them. The point is, the English language is very complex. Errors on your Webpage will drive potential customers away. Express yourself and your ideas clearly, simply and logically. This is true not only for the Webpage, but in all correspondence with clients. Use pre-formatted letters for different situations, customer relations, information requests, etc. By using grammatically correct form letters, you can be assured that your correspondence will be professional, consistent and accurate. It will also speed up your response time since all you'll need to do is fill in the blanks. Remember, your correspondence should always be brief and to the point, whether it's an E-mail response or a letter. Your client is busy, just like you are, and they are bombarded with E-mail and snail mail on a daily basis. They don't have time to read long-winded letters. They want the information they requested and only the information they requested, nothing more. Remember the timeless adage: KISS! (Keep It Short & Simple) Home | About WebWizards | See Our Work | Articles | E-mail Us | What Clients Say